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Three-quarters of people want cold calling to be banned, according to a recent survey conducted by the consumer group, Which (link opens in a new window).
The study, which surveyed 2,092 people, found that British consumers receive an average of six cold calls a month. Two-thirds of people surveyed had received at least one unsolicited call within the last three months. Many of these are scams, but major companies, including British Gas, British Telecom and Sky, also use the tactic.
A quarter of people surveyed said they had felt intimidated by cold calls and one in five had felt pressured to buy something. Sixty percent of people hung up immediately on cold callers and 75% wanted the calls banned.
Consumers can opt not to receive cold calls by signing up to the Telephone Preference Service.
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