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Benefits Awareness Month: Campaign Recap

Our 'One Change' campaign has come to an end - find out how it went.


Our fifth annual Benefits Awareness Month campaign came to a close on 15 May. During the campaign, which aims to highlight the support available through welfare benefits, there were over 105,000 benefits calculations completed on our website – more than double the number achieved during 2014’s campaign.

This year’s campaign focused on ‘One Change’ – how just one unexpected change such as job loss, illness or family breakdown can push households in to real financial hardship. We found that nine in ten families who experienced a change in the last year are struggling to pay for food and other essentials, whilst three-fifths told us that their outgoings now exceed their earnings.
Through our campaign, we have been working to raise awareness of welfare benefits and encourage anyone who is struggling financially to check what support they could be entitled to.

We hosted a dedicated One Change campaign page on our website featuring our free Benefits Calculator and details of the help available for different changes in circumstances. Many charities and organisations joined to support the campaign, sharing their expertise and user stories through guest posts for our campaign blog, and taking part in social media activity.

The campaign has been well-received in the media, with our research and case study stories featuring across national and regional TV, radio and newspapers. Highlights include The Independent, The Sun, Mirror.co.uk, London Live and Sky News Radio. We’ve also been busy on social media, with new followers finding out about our work and the support available, and sharing our campaign infographics which depict how one change can hit household income.

A huge thank you to everyone who has supported and promoted the campaign through their channels and networks. There will be further opportunities to get involved in our work and campaigns – keep an eye out for updates soon!