‘Benefits Awareness Month’ is a campaign that Turn2us has run every year since 2011. It has had a different theme each year but its overall aim has always been to raise awareness of welfare benefits and encourage people in financial hardship to check what they could be entitled to.
With £15bn in welfare benefits going unclaimed every year, this is still a hugely important issue for the charity to tackle. We know from speaking to the people we help and our research that financial hardship is something that anyone can experience at any time in their lives. Welfare benefits exist to provide a vital source of support and can make a positive difference.
Focus on communication
Yet we also know that people often don’t realise that benefits could be available to them, feel a sense of embarrassment or shame in asking for this help or have faced other barriers in claiming.
In May 2016, we will launch a communications campaign to address these issues and build on our previous successful activity in this area. While our overall aim remains the same, this year’s campaign will focus on communicating in a more powerful way about the importance of welfare benefits.
How Felicity found help through Turn2us
Read Felicity’s story
Find out more about our Benefits Awareness Campaign
If you would like to find out more about how you could support this campaign, please contact Emma Lamberton.
Date of publication: 31 March 2016