Our fuel poverty campaign No Cold Homes came to an end this week. Through the campaign, we have been promoting the support available for people who can’t afford to heat their homes this winter.
Thanks to all those who promoted the campaign through their social media channels and other networks, and helped to make it a success. Here is a round-up of the key highlights.
Supporting more people in need
No Cold Homes highlighted the support available through welfare benefits, charitable grants and other help to anyone struggling with their energy costs this winter.
During the campaign, there were over 405,000 visits to our website, with 121,162 completed benefits calculations and 40,363 grants searches.
Hitting the headlines
The campaign launched with new research uncovering that half of low income households are struggling with energy costs, despite being in work. The findings were covered extensively in the media, with articles in the Independent, The Observer, Evening Standard and The Mirror, interviews on ITV and STV News and mentions across regional newspapers and websites.
Our research findings were also heavily mentioned in a fuel poverty debate in Westminster and several MPs have promoted the campaign within their areas.
You may have also spotted our campaign posters, featuring across 50 London Underground stations, which are further raising awareness of the issue.
The second part of our campaign focused on our celebrity clothes auction, featuring items generously donated by Benedict Cumberbatch, Dame Helen Mirren, Ed Sheeran and many other famous faces. The auction created a buzz on social media, helping to raise both awareness of fuel poverty, and funds to help those affected. Read more about our auction.
If you have any feedback on the campaign that you’d like to share with us, or would be interested in getting involved in future campaigns, please get in touch with Emma Lamberton, Turn2us Communications Manager at email@example.com.
Keep an eye out for details of our next campaign in the New Year!