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New poll reveals average spend on Secret Santa

  • 07/12/2015

A poll by ComRes, conducted on behalf of UK poverty charity Turn2us, has shown that as a nation we will spend on average £23.62 on ‘Secret Santa’ gifts this Christmas. The results also reveal that men will spend three times more than women (£40 versus £13) and that it is those aged 25-34 that give the most, with an average of £52 in total spend.
The figures are released as part of the Turn2us No Cold Homes campaign, which is raising money to support those struggling to keep their home warm this winter. As part of the campaign the charity has asked celebrities to auction their favourite winter wear, and has received donations from celebrities including Benedict Cumberbatch, Ed Sheeran, Dame Helen Mirren, Olly Murs and Sir Chris Hoy.
The new figures also reveal that nearly a quarter (24%) of adults in Great Britain (GB) are planning on donating to charity this Christmas, with an average total donation of £35.13. Those aged over 65 are the most likely to donate (32%) as well as those living in Scotland (28%) and the East Midlands (29%).
Simon Hopkins, Chief Executive of Turn2us, said: “Christmas is an important time for many and an especially crucial time for charities that rely on those who support good causes. Our No Cold Homes campaign, which is raising money to help those struggling to heat their home this winter, is just one way that people can help others this Christmas. A third of those struggling financially won’t speak to friends or family about their situation, which is why the role of charities in raising awareness is so important.”

 An Armani cardigan from Benedict Cumberbatch, a trademark trilby from singing sensation Olly Murs, and a signed Team GB cycling top from Sir Chris Hoy are amongst the dozens of items being auctioned in support of the campaign.   
The Turn2us celebrity clothes auction runs until 9 December. For more information, please visit the No Cold Homes campaign page


For further information, please contact:
Emma Lamberton, Communications Manager, Turn2us on 0208 834 9259/

Notes to Editors:

  • ComRes interviewed 2,014 GB adults aged 18+ online between 30 October and 1 November 2015. Data was weighted to be nationally representative of all British adults aged 18+. Full data tables are available at ComRes is a member of the British Polling Council and abides by its rules.

 About Turn2us:

  • Turn2us is a national charity that helps people in financial hardship to gain access to welfare benefits, charitable grants and support services – online, by phone and face to face through partners and volunteers

  • The Turn2us website includes a Benefits Calculator to find out what welfare benefits and tax credits you could be entitled to, a Grants Search to find out if you might be eligible for support from over 3,000 charitable funds, and a range of information and resources to help people in financial hardship

  • Turn2us can also provide direct financial assistance through a range of specific funds that are managed directly by the charity, including the Elizabeth Finn Fund which supports people from over 120 different professions